03-15-2022
Nilufer Yanya
Painless
I don't understand Nilüfer Yanya. Even on the top level, what is that name? I understand she's part Turkish but raised in England, but something about her name, that umlaut floating there, just doesn't compute. Then you have her personal aesthetic, her fashion and style choices—it's very Gen Z, but doesn't really align with any one scene or genre. She looks like she could be a major label pop star, or a Bushwick barista, or a London fashion student, or anything else. That aligns with her album art, which also has a Gen Z art school throw-shit-at-the-wall-thing, like it could either be DIY indie rock or Chicago house remixes.
This all aligns with the music itself. Is it indie rock? Is it secretly major-label pop? Is it some lo-fi side project that's actually helmed by whoever works on Dua Lipa albums at their day job? It's kinda all of it at once. And her voice is so mercurial, hard to get any sense of. Recognizable, to an extent, in its tenor (literally), but listening to her sing gives me no idea about who she is, what she thinks, or what she's trying to say.
So Nilüfer Yanya is one ultimate example of the monogenre. The odd part is that I still enjoy her music. It's a mystery, but maybe there's something there to crack. What are any of the songs called? I don't know. How do any of the choruses go? I don't know. What's the deal with Nilüfer Yanya? Got me! But I think I'll keep listening.