So I'm trying this new burger-slash-chicken place in my neighborhood (well rather, the adjacent and heavily Chinese and Taiwanese neighborhood of Elmhurst), 98k Hamburger. It's fairly new, I'd seen it before and thought that I'd give it a shot some day. It's mostly unremarkable from the outside, other than they have an odd logo that almost looks something like a gun scope? Who knows.
But as I'm waiting for my order inside, I see that there's some sort of crossed-rifle military or paramilitary crossed-gun insignia stenciled on all of their seats. Very odd, definitely not an accident, but suddenly their gun scope logo makes some sort of sense. I don't really understand the design decision, maybe they just got the chairs from some surplus outlet that made them for a different client?
But then I go around the corner from the register after ordering, and in the hall leading to the bathroom there are these giant vinyl wall graphics, both high contrast, like comic-book style black and white. One is a woman in a military hat holding a small machine gun. One is a guy with a stocking cap pointing a handgun towards the camera. WTF? So aggressive! But weirdly familiar?
Then I look further down the hall into the open door of the bathroom, and when I see the vinyl design on the bathroom wall suddenly it all makes sense; my god, this is a PUBG themed restaurant.
A quick google of "98k PUBG" showed me that the Kar 98, aka the 98k, is a very popular sniper rifle in the game. And that the crossed rifles of the military insignia on the seats were indeed the silhouette of the 98k. I further noticed the phrase "Winner winner chicken dinner" vinyled on another wall, which initially made sense for it being a chicken restaurant, but suddenly made way more sense in the context of a fucking PUBG themed burger and chicken place randomly on the streets of Queens.
It's so weird! The oddest part being how they don't like really go for it, y'know? If you don't notice the rifle insignias, or go back to the bathroom and see the PUBG logo behind the toilet, you wouldn't really guess what's happening. Because otherwise the restaurant is a very average, plain, independent fast food counter, playing some adult-contemporary Chinese pop music on the radio and the weather channel looping on a TV in the corner.
And yes the chicken sandwich was a winner.